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How should I care for my watch?

admin — Tue, 18 Nov 2008 20:30:17 +0000

A premium men’s wristwatch is an intricate instrument and should be treated as such. Too often, people assume that because they forked over $1,000 or more on a watch, they never have to take care of it. That’s like thinking that you never need to bring a Ferrari to a dealership for an oil change because you put down $200,000 to buy it.

The biggest misconception when it comes to a men’s wristwatch care is assuming that wristwatches can be waterproof. A wristwatch is not waterproof, nor is the most advanced submarine in the world. It is water resistant . Every watch carries a designation on how much water the moisture seals can withstand. Quality men’s wristwatches will offer resistance from 100 meters to 1,000 meters. Humans can’t go beyond 100 meters anyway, so high-depth ratings are more of a status symbol than of usefulness. If your watch does not have a depth indicator, do not take it into a pool or shower.

In fact, unless you’re a professional diver, don’t bother taking a wristwatch into a pool or sea. They contain more chlorine or salt than you ever want to expose your precious watch to. The elements can erode the lining of the case (consists of the essential parts of your watch, i.e. the dial, the face, etc.) and diminish the finish of your watch. If you must take your watch into water, make sure you rinse it with warm water immediately afterwards.

Some other tips:

# Wash your watch in warm soapy water occasionally, to maintain its luster. Use a toothbrush to clean the bracelet.
# Have your watch serviced every three to five years. Like any high-precision instrument, it needs a tune-up to work perfectly.
# Store your watch in a soft cloth to prevent it from getting scratched or chipped.
# Avoid extreme temperatures or extreme temperature changes that can cause condensation.
# No matter how shock resistant a watch claims to be, never drop it to test it. Shock resistant designations are given to timepieces that can remain intact when dropped three feet onto a wooden floor; take the manufacturer’s word for it.

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admin — Tue, 18 Nov 2008 20:19:13 +0000

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Is a Rolex worth the high price?

admin — Thu, 06 Nov 2008 22:07:17 +0000

There are two possible answers to this question, and Men’s Wristwach still hasn’t figured out which one is right. Why do some people automatically say “no”? Because the Rolex corporation artificially inflates the price of its watches by limiting the yearly supply of some of its collections (the Daytona is notorious for being near impossible to find), leading to scarcity in the market. It is a strategy similar to the one employed by De Beers, the world’s largest diamond retailer, which limits the supply of diamonds on the market to keep prices high (even if De Beers has plenty stored in its safes).

Rolex also meticulously (and some say dictatorially) controls its authorized dealer system to make sure that all watches are sold at its suggested retail price. Any dealer that sells a Rolex at a discount is subject to having his dealer status revoked. So since it is nearly impossible to get a new real Rolex at a discount, you will always pay a premium for the name (thanks to smart marketing by Rolex execs) and not necessarily for the craftsmanship (though it is still very high). That is why many watch experts say that, for the cost of a Rolex, you can get a higher caliber mechanical watch from a different company.

On the other hand, some firmly believe that a Rolex is worth the price because it is still a premium watch made with the highest level of craftsmanship. The artificially inflated prices also help Rolexes maintain their extremely high resale value. And, of course, you can’t underestimate the cachet value of a Rolex. The status and prestige it projects can, in certain people’s eyes, justify its exorbitant price. More than any other regularly produced watch, owning a Rolex is an investment and a status symbol, more than it is a teller of time. If you want to buy a watch purely on its mechanical merits, nothing beats a Piaget or a Jaeger.

Source: askmen.com men’s wristwatch