Archive for November, 2008

Which watches are scratch resistant?

The cover of a wrist watch’s face, known as the crystal, is designed to protect the dial. There are three main types of crystal found in wrist watches: acrylic, mineral and sapphire.

Acrylic crystal is an inexpensive plastic that does not prevent scratches, but allows scratches to be buffed out.

Mineral crystal is glass, which is composed of several elements that aid in resisting scratches (it is seven times harder than acrylic crystal). It is generally found on more expensive watches.

Sapphire crystal is the cover of choice for premium watches. It is the most expensive type of crystal and is three times harder than mineral crystal. It is made of an extremely durable synthetic material that makes it shatterproof and scratch resistant (not scratchproof). Some have a non-reflective film to prevent glare.

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What is the legal definition of a Swiss watch?

Men’s wristwatches, like Champagne, Bordeaux or Port, have stringent standards (based on location or quality) that must be met before carrying a particular designation. The Swiss have several organizations to ensure the integrity and reputation of Swiss watchmakers. The accepted standard for what constitutes a Swiss-made watch is a Swiss movement, set into its case in Switzerland, by a manufacturer of Swiss origin.

A Swiss movement is defined as a movement that was assembled in Switzerland (by a Swiss-based manufacturer), and whose Swiss movement parts constitute 50% or more of a movement’s total value. Movements that meet this requirement will carry a stamp (on the watch’s face or back of the case) with the words “Swiss,” “Swiss Made,” “Swiss Quartz,” “Suisse,” “Produit Suisse” or “Fabrique en Suisse.” The former three are the most popular in North America.

If your wristwatch says “Swiss Movement,” it means that the inside parts of the watch are Swiss, but that the case is not, therefore it cannot carry the other stamps. If the case is Swiss, but the movement is not, it will say “Swiss Case.”

Some other tidbits: If your watch has a “T” on its face, it means it has tritium , the greenish-white substance on the hands and numbers that glows in the dark. If the face has the letter “O,” it means that the hourly markings on the dial are made of gold.

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Are serial numbers important?

Most premium men’s wristwatches (and all luxury watches) have a serial number. A very important component, it identifies your watch and is one way of ensuring that your purchase is legitimate. All authorized dealers of premium watches have access to a database from their respective watch manufacturers, listing all the serial numbers of all their watches. If you spend a good amount of money on a timepiece, you should make sure that your watch is the real deal by contacting the manufacturer or visiting an authorized shop that can look up the serial number of any potential purchase.

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What do “chronometer” and “chronograph” mean?

Chronometer is a designation given to a watch that has the highest standard of precision. The designation is given to automatic and mechanical movement watches, not those that run with quartz movement. A watch carrying the chronometer certification has passed vigorous tests demanded by the Swiss Official Chronometer Control (COSC).

A chronometer’s mechanical movement is close to perfection, so the time it displays is almost always accurate (unlike other self-winding or automatic watches), and therefore carries a premium price over non-chronometer watches. The 15 days of rigorous tests conducted by the COSC include testing its performance under different temperatures, different positions, and even under water.

A chronograph designation is often confused with a chronometer one, though they are completely different. A chronograph is basically a watch with stopwatch capabilities. It displays different counters or mechanisms for measuring elapsed time. Counters can register seconds, minutes and hours. This gives its owner the ability to time anything he wants.

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Is a Rolex worth the high price?

There are two possible answers to this question, and Men’s Wristwach still hasn’t figured out which one is right. Why do some people automatically say “no”? Because the Rolex corporation artificially inflates the price of its watches by limiting the yearly supply of some of its collections (the Daytona is notorious for being near impossible to find), leading to scarcity in the market. It is a strategy similar to the one employed by De Beers, the world’s largest diamond retailer, which limits the supply of diamonds on the market to keep prices high (even if De Beers has plenty stored in its safes).

Rolex also meticulously (and some say dictatorially) controls its authorized dealer system to make sure that all watches are sold at its suggested retail price. Any dealer that sells a Rolex at a discount is subject to having his dealer status revoked. So since it is nearly impossible to get a new real Rolex at a discount, you will always pay a premium for the name (thanks to smart marketing by Rolex execs) and not necessarily for the craftsmanship (though it is still very high). That is why many watch experts say that, for the cost of a Rolex, you can get a higher caliber mechanical watch from a different company.

On the other hand, some firmly believe that a Rolex is worth the price because it is still a premium watch made with the highest level of craftsmanship. The artificially inflated prices also help Rolexes maintain their extremely high resale value. And, of course, you can’t underestimate the cachet value of a Rolex. The status and prestige it projects can, in certain people’s eyes, justify its exorbitant price. More than any other regularly produced watch, owning a Rolex is an investment and a status symbol, more than it is a teller of time. If you want to buy a watch purely on its mechanical merits, nothing beats a Piaget or a Jaeger.

Source: askmen.com      men’s wristwatch

Luxury watches holding value

Men’s wristatches are continuing to appreciate in value despite the decrease in consumer spending in the US and the wider global economic crisis, a watch dealing website has claimed.

The website, watchfinder.co.uk, said watch dealers and luxury watch owners have reason to be upbeat amidst the current economic instability.

The online company sources some of the world’s rarest watches. Focusing on the pre-owned prestige market, it sells up to 150 timepieces a week.

And it pointed out that despite the economic doom and gloom, Rolex put its prices up by 12.5% across the board on October 1 2008. And Cartier, Omega, Breitling, Patek Philippe, Tag Heuer and most of the other top-end manufacturers have all had at least one price increase this year.

The price increases mean that most older models are holding – and in some cases increasing in – value, watchfinder.co.uk said.

Here at Men’s Wristwatches we carry all the best brands in the business at the lowest possible prices…some up to 75% off!

source: retail-jeweller.com